Texen Beauty Partners innovates with its new ‘Moon’ mascara collection: a versatile, eco-designed and revolutionary experience.
In the world of cosmetics, mascara remains one of the leading products, as popular as ever with consumers. The cosmetics industry has seen a significant increase in mascara launches, often accompanied by new concepts.
Texen Beauty Partners presents the Moon Collection, revealed at Makeup in New York 2024, a bold collection of six multi-functional mascaras, designed to offer a unique experience for both lashes and brows and bringing a touch of innovation to the existing market.
The origin of the Moon Collection
The choice of the name ‘Moon’ was inspired by the different phases of the moon, which symbolise the different stages of the make-up and eye care routine. Just as the moon changes shape and appearance, the Moon Collection offers a range of mascaras for every moment of the day.
An innovative, multifunctional collection
The Moon Collection stands out for its innovation on several levels:
– Multiple uses: each of the six mascaras is designed to meet specific needs in terms of morphology or desired make-up results, whether to enhance lashes or structure eyebrows.
– A revolutionary gesture experience: thanks to original, ergonomic applicators, the make-up gesture has been reinvented, offering easy, precise application.
– Redesigned packaging: the collection’s packs are designed without ABS, POM or POK, reducing their environmental impact. In addition, 4 out of 6 packs offer 2-in-1 functionality, helping to reduce waste.
– A full service concept: the collection integrates a perfect connection between the gesture, the formula, the brush and the wringer, for an optimised user experience.
An eco-responsible approach
Echoing current ecological concerns, Texen Beauty Partners has integrated the ‘reduce’ and ‘reuse’ aspects at the heart of the Moon Collection. For example, the ‘Full Moon’ mascara reduces the use of cotton wool during conventional make-up removal, thereby cutting the amount of waste generated. The packs, ranging in size from 6.5 ml to 10.5 ml, are designed to minimise the ecological footprint.
‘This collection offers lash care, black mascaras with applicators and accessories to make make make-up easier, coloured liners and mascaras and a wonderful make-up-removing mascara,’ explains Nathasha Marquez, Trading Marketing Manager at Texen Beauty Partners in her tutorial.
Discover it here : https://vm.tiktok.com/ZGeTFUHkX/
